Browsing by Author "Leena, Ayesha Sirajee"
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A study on understanding consumers’ perception for buying Freedom sanitary napkin- a female hygiene product from ACI consumer brands
Leena, Ayesha Sirajee (BRAC University, 2016-02-17)Consumers’ perception plays a vital role for accepting or rejecting a product. It is not the marketer who establishes a product but it is the consumers’ choice which establishes the product in the market. Sanitary Napkin ...